ELC - Electronic Commerce   

ELC 390 - Marketing Concepts of Electronic Commerce   (3 Credits)
   As marketers on the Internet face a new business environment, marketing is changing to accommodate the technological and societal developments of this arena. This course studies the features of this environment as a medium for doing business. Using marketing principles as a means for analyzing this medium, consumer behavior, relationship marketing, channel development, price determination, branding, and market research are investigated as elements of new e-commerce strategies.
   Prerequisite: MKT 305

ELC 440 - Technology of Electronic Commerce   (4 Credits)
   The course provides an understanding of the tools and practical skills for building electronic commerce applications over the Internet. In addition to acquiring basic skills for navigating the Internet and creating a personal electronic presence on the WWW, the students will develop an understanding of the current practices and opportunities in electronic publishing and advertising, electronic shopping and distribution. The course also explores several of the problems surrounding electronic commerce such as security and encryption. The course uses a combination of lectures, classroom demonstration, self-learning, case studies, computer lab sessions, and project work. Basic computer literacy based on the understanding and practical skills in Microsoft Office are expected. A willingness to experiment with and explore this emerging technology is necessary.
   Prerequisites: CIS 371, CIS 378

ELC 441 - Design and Implementation of Electronic Commerce   (4 Credits)
   This course serves as the capstone course for the Electronic Commerce concentration. Students will use concepts learned in Marketing Concepts of Electronic Commerce and Technology of Electronic Commerce to develop an application through a hands-on project. This project will involve building an E-Commerce web site using current web authoring tools. Students will develop an understanding of the intricacies of merging marketing, technology, and the operations functions of an organization into an effective strategy that will provide a sustainable competitive advantage.
   Prerequisite: ELC 440