GOLDEY-BEACOM COLLEGE

MKT 626 QA - INTERNATIONAL MARKETING (MBA)

Developed by

Dr. Hibbi M. Omar

Fall 2009 – Session II

Class Meeting: Saturday 9:00 a.m. to 5:00 p.m. – Room # 35

Required Text: International Marketing by Philip R. Cateora and John L. Graham

OFFICE HOURS: Monday 2:00 – 5:00 p. m.

Tuesday, Wednesday, 11:00 – 5:30 p.m.

Arts & Science Building - Room 204

Tel: 302-225-6263 email: omarh@gbc.edu

Home page: http://www.gbc.edu/~omarh

Prerequisite: Graduate Standing and Marketing Strategy (MKT 615)

COURSE DESCRIPTION

The objective of this course is to introduce you to the principles of International Marketing. What is international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting world marketing management and is designed to enable students to develop skills to make marketing decisions in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs?

This course is advanced and managerially oriented, with an overall objective of developing analytical and decision making skills in international marketing. An important part of this course is developing sensitivity to foreign cultures.

AIMS AND OBJECTIVES

The major aims and objectives can be summarized as follows:

1. To provide an overview of the scope and challenge of international

marketing

2. To introduce the students to the cultural environments of global markets

3. To assess global market opportunities

4. To develop global marketing strategies

5. To implement global marketing strategies

COURSE REQUIREMENT: TOPIC OUTLINE Chapter #s

PART I AN OVERVIEW

The Scope and Challenge of International Marketing Ch. 1

The Dynamic Environment of International Trade Ch. 2

PART II THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS

Geography and History: The Foundations of Cultural Underst…. Ch. 3

Cultural Dynamics in Assessing Global Markets Ch. 4

Culture, Management Style and Business Systems Ch. 5

The Political Environment: A Critical Concern Ch. 6

The International Legal Environment Playing by the Rules Ch. 7

PART III ASSESSING GLOBAL MARKET OPPORTUNITIES

Developing Global Vision through Marketing Research Ch. 8

Emerging Markets Ch. 9

Multinational Market Regions and Market Groups Ch. 10

PART IV DEVELOPING GLOBAL MARKETING STRATEGIES

Global Marketing Management: Planning and Organization Ch. 11

Products and Services for Consumers Ch. 12

Products and Services for Business Ch. 13

International Marketing Channels Ch. 14

Exporting and Logistics: Special issues for the Small Business Ch. 15

Integrated Marketing Communications and International … Ch. 16

Personal Selling and Sales Management Ch. 17

Pricing for International Markets Ch. 18

INSTRUCTIONAL METHODS AND TECHNIQUES:

The course objectives will be met through a combination of lectures, readings, term projects, and class discussions. All these methods will be mutually reinforcing rather than independent, and therefore none should be slighted. Since time does not permit lecturing/discussing all of the text material, students are expected to read and absorb some of the text material on their own.

TERM PROJECT

Option # 1

To Write a Comprehensive Research Paper on any one of the following Topics:

1. Marketing to European Union (EU)

2. Marketing to Eastern/Central Europe

3. Marketing to Developing Countries

4. Marketing to Japan

5. Marketing to ASEAN

6. The role of Ethics in international marketing

7. NAFTA and its impact on marketing among the member countries

8. Topic of student’s choice (instructor’s approval required)

Note: The research paper should be 8 pages long (excluding exhibits, charts etc.). Four current sources/journals should be sighted, and at least two of the four current sources should be from “Academic Journals”. Please attach ‘Table of Content’ and ‘List of References’. Please attach photocopies of the four articles along with photocopies of the relevant pages of all the references quotes in the paper.

TERM PROJECT

Option # 2

Option # 2: A term project will be required as a part of this course. Each student will develop an annotated bibliography of 4 current articles on a particular topic dealing with International Marketing. (The selected article should be at least 3 pages long, and from 4 different sources. At least two of those four sources should be from academic journals ) One page summary and one page critique/opinion of each selected article (typed), by every student, will be submitted to the instructor on the assigned due date.

**Due Date is November 21, 2009.

**Late submission of the Term Project will carry a grade penalty of 10% up to December 05, 2009. No Term Project will be accepted after December 05, 2009. Please attach copies of the selected articles along with your summary and critique, to be presented in a binder/file.

EXAMINATIONS AND GRADING

There will be ONE midterm and a FINAL examination in this course. Exams will be comprised of objective questions: T/F and Multiple Choice.

Midterm: 30% November 7, 2009 (starting at 3:00 p.m.)

Ch. # 1, 2, 4, and class discussion based on other topics of the book,

and the current international marketing environment.)

Final Exam: 30% December 5, 2009 (starting at 3:00 p. m.)

Ch. # 12, 14, & 18, and class discussion based on other topics of the book,

and the current international marketing environment.)

Term Project: 30% Due Date November 21, 2009

(10% Grade reduction due to late submission –

maximum extension till December 05, 2009).

Class Attendance : 10%

CLASS ATTENDANCE:

If a student is unable to prepare for class discussion, he/she should attend class anyway to benefit from the general discussion. Students are expected to attend every scheduled class. Since we have only one class per week, this is particularly important. Missing classes will, by necessity, adversely affect your grade. When it is not possible to attend class due to unavoidable travel or illness, inform me prior to class time. Each class absence will deduct 10% of the assigned grade (i.e. of 10%). Moreover, if student miss 50% of the classes, he/she will be assigned 0% on class attendance. And, student will be required to get the permission from the instructor to take the final exam, due to the fact that the student had missed most of the semester without attending classes.

MAKEUP WORK

Students are expected to take all tests on time, if for some reason you cannot take a test on time you will need to makeup that test on “to be announced date”. All work must be submitted when due. NO exception, except for medical or job emergencies (-with written proof from the medical practitioner or job supervisor). All work is expected to represent your own effort; policies on scholastic honesty will be strictly enforced.

‘All courses taught at Goldey-Beacom College are governed by

the GBC Academic Honor Code’