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Communication & Media

Bachelor of Arts

Strong writers, confident speakers, avid bloggers, social media influencers, and inquisitive researchers should consider the Bachelor of Arts in Communication and Media as their choice for a college degree. With course work in communication media and design, journalism and newswriting, intercultural communication, and strategic communication planning, this degree prepares students to pursue occupations as social media managers, public relations specialists, reporters, spokespersons, editors, and researchers.

Coursework will include:

Communication Theory and Design I

This course provides an introduction to the theories and principles of communication necessary for developing persuasive messages, with a focus on visual media. Students will be introduced to standard software applications and communication tools (including Adobe Creative Cloud) as a means of learning foundational communication, design, and production techniques.

Communication and Theory and Design II

This course is a continuation of the theories and principles of communication with a focus on developing visual communication messages as part of a coherent media strategy. Students will learn advanced features of standard software applications (including Adobe Creative Cloud) in graphics, photography, and video.

Introduction to Journalism and Newswriting

This course introduces students to the basics of news gathering, online information gathering, interviewing, and writing. The course provides instruction in newswriting in print, online, and multimedia environments. Students will also examine ethical and legal issues involved in the craft of journalism.

Strategic Communication Writing

This course introduces students to a variety of strategic communication contexts, with an emphasis on public relations writing for both internal and external audiences across a variety of media. In addition, ethical issues pertaining to strategic communication situations will be addressed.

Strategic Communication Planning

This course introduces students to the theories, functions, and processes of planning media- and public relations campaigns in political, business, and non-profit contexts. Students will gain experience in working collaboratively to develop strategic communications plans and products.

Communication Law and Ethics

This course provides an overview of legal and ethical issues pertaining to traditional print and broadcast media, as well as Internet communication and advertising. It will explore the interplay of law (the rights and freedoms the media enjoy under the first Amendment), and ethics (the professional responsibilities they have to be conscious of as they exercise these rights). Emphasis will be placed on the legal privileges and regulatory limitations affecting each branch of the media, as well as the major ethical issues arising from journalistic practice within the unique nature of various mediums. Students will review U.S. case law and regulation involving issues such as libel, privacy, copyright, censorship, and licensing, and will examine these issues from other cultural and legal perspectives. Further, comparison of standard global practices will be addressed, as well as their legal implications. Topics to be covered will include: Philosophy of law, ethical theory, comparative media law and ethics, computer and information technology ethics, conflict of interest, confidentiality of sources, media liability for emotional and physical harm, visual communication ethics, the ethics of indecency, obscenity and pornography, etc.

Capstone Communication Portfolio

This course provides hands-on guidance in helping students assemble a digital portfolio in preparation for careers in strategic communication. Students may draw upon communications-related work acquired throughout the program as they develop, assemble, format, and organize a portfolio that showcases their strengths as professional communicators.

Effective Fall 2020