|
|
Master of Business Administration:
Marketing Management Concentration
The concentration in Marketing
Management emphasizes organization, planning, evaluation, and control of
all aspects of the firm's marketing activities. The student is exposed to
new product development, management of advertising, distribution, and
sales administration. In addition, the student will become familiar with
the assembly of marketing data, analysis, and the application of
quantitative models.
|
Curriculum |
|
The MBA Program with a Concentration in Marketing Management consists
of: |
|
| |
MBA Core Competency Courses: |
6 credits |
|
| |
|
Financial Management Foundations (FIN
599) |
|
|
| |
|
Quantitative Foundations and Business Applications (BUS
598) |
|
|
| |
|
*
Students with proven knowledge will take elective courses. |
|
|
| |
MBA Core Courses: |
21 credits |
|
| |
|
Corporate Finance (FIN
623) |
|
|
| |
|
Financial Statement Analysis (ACC
644) |
|
|
| |
|
Managerial Economics (ECO
642) |
|
|
| |
|
Marketing Strategies (MKT
615) |
|
|
| |
|
Contemporary Management Theory (MGT 610) |
|
|
| |
|
Seminar in Strategic Management (MGT
695) |
|
|
| |
|
Managerial
Decision Modeling
(IT
608) |
|
|
| |
Marketing Concentration Courses: |
6 credits |
|
| |
|
Current Topics in Marketing (MKT
627) |
|
|
| |
|
International Marketing (MKT
626) |
|
|
| |
Elective Courses: |
3
credits |
|
| |
|
Choose among the electives offered (an
additional course in marketing or management is recommended). |
|
| |
Total: |
36 credits |
|
|
