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Marketing Management

Master of Business Administration

The concentration in Marketing Management emphasizes organization, planning, evaluation, and control of all aspects of the firm's marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.

Curriculum

The MBA with a Concentration in Marketing Management consists of:
MBA Core Competency Courses: 6 credits
Financial Management Foundations (FIN 599)
Quantitative Foundations and Business Applications (BUS 598)
* Students with proven knowledge will take elective courses.
MBA Core Courses: 21 credits
Corporate Finance (FIN 623)
Financial Statement Analysis (ACC 644) or Managerial Accounting* (ACC 645)
* Students with an undergraduate degree in accounting should take ACC 645.
Managerial Economics (ECO 642)
Marketing Strategies (MKT 615)
Contemporary Management Theory (MGT 610)
Seminar in Strategic Management (MGT 695)
Strategic Human Resource Management (MGT 650)
Marketing Concentration Courses: 6 credits
Current Topics in Marketing (MKT 627)
International Marketing (MKT 626)
Elective Course: 3 credits
Choose among the electives offered (an additional course in information technology is recommended).
Total: 36 credits

Effective Fall 2014