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Welcome to the exciting world of business, where creativity meets strategy, and innovation drives success! Are you ready to embark on a thrilling journey that combines the art of marketing with the science of business administration? Look no further than the Bachelor of Science in Business Administration with a Concentration in Marketing Management.  As a graduate of this program, you’ll possess a powerful blend of business acumen and marketing expertise, unlocking a wide array of career opportunities. Whether you aspire to lead cutting-edge marketing campaigns for global brands, shape consumer behavior through market research, or even become an entrepreneurial force in the digital landscape, this program equips you with the foundation skills and knowledge to thrive in the ever-evolving world of marketing.

The occupational outlook for marketing professionals is extremely promising. With businesses constantly seeking innovative ways to connect with their target audience, the demand for marketing managers, market research analysts, advertising professionals, and brand strategists is projected to grow significantly in the coming years.



Program Level

  • Undergraduate Concentration

Degree Type

  • Bachelor of Science (B.S.)


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Goldey Beacom Logo
4701 Limestone Road
Wilmington, DE 19808
(302) 998-8814

Goldey-Beacom College is a Equal Opportunity Employer/Program. Auxiliary aids and services are available upon request to individuals with disabilities.

Text Telephone/Teletypewriter (TTY) Relay Service: 711 or 800-232-5460 for English or 877-335-7595 for Spanish