Consumer Behavior MKT 352 TBA 08/24/26 - 10/18/26 3 This course examines why consumers act the way they do in the marketplace. Psychological and sociological influences are studied with respect to their effects on consumer behavior. The consumer decision making process is evaluated from an individual and group perspective. The ultimate goal of the course is to connect what one learns about consumer behavior to the making of sound marketing decisions. Prerequisite(s): MKT 305
International Marketing MKT 386 TBA 10/19/26 - 12/13/26 3 This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing. Students gain an understanding of the economic issues driving companies to market internationally. They learn to analyze the global market environment and to formulate and evaluate global market strategies. What is an international marketing strategy? Who uses it? What roles does it play in the organization? This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to find new markets? How to overcome barriers that hinder implementation of marketing programs? Prerequisite(s): MGT 202, MKT 305
Marketing Strategies MKT 615 S 08/24/26 - 10/18/26 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 TBA 08/24/26 - 10/18/26 3 Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
