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The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a “domestic” scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615

The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a “domestic” scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615

This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases.

Recommended Prerequisite: MKT-615

This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases.

This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases.

Businesses are increasingly prioritizing digital platforms for their marketing efforts. This course introduces students to digital marketing, and will discuss theories, strategies, tactics and KPIs specific to marketing on digital platforms. In recent years, the digital marketing ecosystem has proved to be different than the F2F one in many aspects. As a result, many businesses employ a separate team solely for digital marketing. It has resulted many colleges offering a course in the topic. We will study modern practices and concepts related to digital marketing, examine real-world cases as well as ethical issues. At the end of the course, students will plan, implement and evaluate a digital marketing campaign through a simulation environment.

Prerequisite: MKT615

Consumer Behavior is designed to introduce the fundamentals of consumer behavior and its importance in the marketing profession. The primary learning objectives are:
To acquaint the student with the changes and challenges in consumer behavior, including the research process.
To explore the study of consumer psychology that informs consumption-related behavior.
To identify the role of social and cultural dimensions on consumer behavior.
To examine the model of consumer-decision making in such a way as to apply the concepts of consumer behavior in a practical manner.

PHL 248, “Ethics and Contemporary Issues,” will focus on selected major schools of ethical thought, including egoism and utilitarianism, as well as virtue- and duty-based theories. Students will be encouraged to gain an awareness of the moral dimension of their own lives as they explore such topics as justice, rights, responsibility, authority, punishment, and the good life, in the context of present-day issues.

Prerequisite: ENG-130

A focus on selected major schools of ethical thought, including egoism, utilitarianism, and duty-based theories. Students will be encouraged to gain an awareness of the moral dimension of their own lives as they explore such topics as justice, rights, responsibility, authority, punishment, and the good life.

Prerequisite(s): HUM 104

An introduction to the field of psychology, its theories, principles, and concepts. The course examines the role of psychology in influencing human behavior, the process of learning, development, adjustment, and perception.