Growth Mkt/multi Mkt Capstone MKT 482 TBA 03/09/26 - 05/03/26 3 Credits In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. Prerequisites: MKT-320, MKT-335
Growth Mkt/multi Mkt Capstone MKT 482 TBA 01/12/26 - 04/26/26 3 Credits In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels. Prerequisites: MKT-320, MKT-335
Marketing Strategies MKT 615 S 03/16/26 - 05/07/26 3 Credits Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 S 05/11/26 - 06/27/26 3 Credits Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 S 08/24/26 - 10/18/26 3 Credits Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 TBA 01/20/26 - 03/12/26 3 Credits Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
Marketing Strategies MKT 615 TBA 08/24/26 - 10/18/26 3 Credits Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.
International Marketing MKT 626 S 06/29/26 - 08/15/26 3 Credits The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a “domestic” scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process. Prerequisite(s): MKT 615
International Marketing MKT 626 TBA 08/24/26 - 10/18/26 3 Credits The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a “domestic” scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process. Prerequisite(s): MKT 615
Customer Data Analytics MKT 640 S 10/19/26 - 12/13/26 3 Credits This course introduces students to methods for analyzing data residing in firms' customer databases. As analytic methods and tools are essential to modern marketing practice, the introductory level of the customer data analytic course focuses on descriptive tools. This course will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers' lifetime value, and see how this technique has been used in different types of organizations. We will review all necessary statistical concepts and learn how to use the software package to conduct a variety of marketing analyses using actual customer databases. Recommended Prerequisite: MKT-615
