Going Viral & Growth Hacking MKT 245 TBA 08/31/26 - 10/25/26 3 Credits “Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Going Viral & Growth Hacking MKT 245 TBA 01/12/26 - 04/26/26 3 Credits “Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Going Viral & Growth Hacking MKT 245 TBA 08/31/26 - 12/13/26 3 Credits “Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
Digital Mkt Analytics/experimentat MKT 310 TBA 03/09/26 - 05/03/26 3 Credits Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Digital Mkt Analytics/experimentat MKT 310 TBA 10/26/26 - 12/20/26 3 Credits Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Digital Mkt Analytics/experimentat MKT 310 TBA 01/12/26 - 04/26/26 3 Credits Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Digital Mkt Analytics/experimentat MKT 310 TBA 08/31/26 - 12/13/26 3 Credits Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisites: MAT-136, MKT-115, MKT-205
Social Media/brand Awareness MKT 320 TBA 03/09/26 - 05/03/26 3 Credits The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 10/26/26 - 12/20/26 3 Credits The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 01/12/26 - 04/26/26 3 Credits The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
