Social Media/brand Awareness MKT 320 TBA 03/09/26 - 05/03/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 10/26/26 - 12/20/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 01/12/26 - 04/26/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 06/29/26 - 08/23/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Social Media/brand Awareness MKT 320 TBA 08/31/26 - 12/13/26 3 The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Prerequisite: MKT-115 & MKT-205
Lifecycle/email Marketing MKT 335 TBA 01/12/26 - 03/08/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Lifecycle/email Marketing MKT 335 TBA 08/31/26 - 10/25/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Lifecycle/email Marketing MKT 335 TBA 01/12/26 - 04/26/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Lifecycle/email Marketing MKT 335 TBA 08/31/26 - 12/13/26 3 Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Prerequisites: ENG-175, MKT-115, MKT-205
Consumer Behavior MKT 352 TBA 08/24/26 - 10/18/26 3 This course examines why consumers act the way they do in the marketplace. Psychological and sociological influences are studied with respect to their effects on consumer behavior. The consumer decision making process is evaluated from an individual and group perspective. The ultimate goal of the course is to connect what one learns about consumer behavior to the making of sound marketing decisions. Prerequisite(s): MKT 305
