Intro to Digitial Marketing MKT 115 TBA 05/04/26 - 06/28/26 3 Credits Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Marketing Management MKT 205 MW 08/24/26 - 12/13/26 3 Credits This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TR 03/16/26 - 05/07/26 3 Credits This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 01/20/26 - 05/07/26 3 Credits This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 08/24/26 - 12/13/26 3 Credits This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Career Nav in Digital Marketing MKT 210 TBA 01/12/26 - 03/08/26 3 Credits This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 08/31/26 - 10/25/26 3 Credits This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 01/12/26 - 04/26/26 3 Credits This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 08/31/26 - 12/13/26 3 Credits This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Going Viral & Growth Hacking MKT 245 TBA 01/12/26 - 03/08/26 3 Credits “Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Prerequisite: MKT-115
