Creating and Leading New Ventures MGT 715 TBA 02/23/26 - 03/28/26 3 The objective of this course is to examine the environment of entrepreneurship from types of opportunities to understanding how the opportunity pursued affects planning. The course will provide student experiences in entrepreneurship - including guest speakers and entrepreneurial concepts that will help develop entrepreneurial skills. Course assignments will also give students the opportunity to develop a greater self-awareness regarding the student’s ”fit” with entrepreneurial environments and activities. The student will be challenged to generate ideas and learn the process of determining the distinction between such ideas and pursuit of actual venture opportunities.
Intro to Digitial Marketing MKT 115 TBA 01/12/26 - 03/08/26 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Intro to Digitial Marketing MKT 115 TBA 01/12/26 - 04/26/26 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Intro to Digitial Marketing MKT 115 TBA 05/04/26 - 06/28/26 3 Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
Marketing Management MKT 205 MW 08/24/26 - 12/13/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TR 03/16/26 - 05/07/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 01/20/26 - 05/07/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Marketing Management MKT 205 TBA 08/24/26 - 12/13/26 3 This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of environmental forces affecting this process. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis. Prerequisite(s): PSY 160, SOC 161, ENG 176
Career Nav in Digital Marketing MKT 210 TBA 01/12/26 - 03/08/26 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
Career Nav in Digital Marketing MKT 210 TBA 08/31/26 - 10/25/26 3 This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Prerequisites: MKT-115 & MKT-205
